This course covers business unit and corporate strategies in organizations. Topics include internal and external environment, industry attractiveness, strategic planning processes, competitive forces, competitive advantages, strategy formulation and implementation, and portfolio analysis. Covers both domestic and international organizations, and integrates various functional areas of management, marketing, accounting, finance, economics and other related disciplines such as professional writing (for example business case analysis).
Prerequisite(s): MGM280, MIS275, MKE290, FIN355, BUS388, BUS489 (may be taken concurrently), and last semester senior standing.
Semester(s) Offered: Fall, Spring.